Managed to Franchise Conversions
Most of the major international hotel groups are divesting their property portfolios, so the opportunity to convert a managed hotel into a franchised hotel is greater than ever. Like any franchise agreement, you will need to make the necessary changes and investments to ensure that your hotel is up to the standard that both the brand and your guests expect.
This is partly in the physical infrastructure, like fixtures and furnishings. Another part is the IT systems and IT platform. You may be able to continue to use some of the infrastructure, but you will most likely have to invest further and migrate systems away from the brand, potentially without impacting your normal hotel operations.
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